Archive for the ‘2642’ Category
Saturday, October 18th, 2008
The web has an inherent problem for buyers: it’s impossible to tell trusted, respected businesses apart from cowboys, swindlers and snake-oil sellers. Unless of course you happen to know the business in question.
For most people, viewing most websites, they only know what is put in front of them. So if your business has a website, you need to appeal to the people you’ve never met, just as much as those people you’ve already approached.
How Do You Make Someone Trust You?
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Social Proof: What It Is and Why You Need It
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Wednesday, October 15th, 2008
How to turn your customers into your salespeople
The success of any business depends upon an effective marketing plan. Marketing can occur in many forums utilizing varying tools. Many small businesses do not create a comprehensive and coherent marketing plan. They engage in scattered shotgun approach which ends up with a diluted message and poor consequent sales.
The first thing that needs to be done is to identify a niche market. A niche is a smaller group within a larger group. An example would be in the travel business. Potential niches would include eco travel, cruises or golf travel. Once you have drilled down into this smaller group you are able to custom tailor a message which is meant to resonate with its members.
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